santa cruz
Santa Cruz Skateboards and etnies represent two different but deeply connected strands of skate culture. Santa Cruz has been in the skate industry since 1978 — one of the oldest and most consistently relevant board brands in the world, with a visual identity and team roster that have shaped the culture across generations. etnies has been building skate footwear since 1986 with roots in both Paris and Southern California.
The etnies × Santa Cruz collaboration brings both brand identities together in a collection that draws on their shared California skate heritage. Proven etnies silhouettes are adapted with Santa Cruz's graphic language — the screaming hand, archive artwork and current visual identity applied to etnies construction.
A collection for skaters who have history with both brands, and for newer skaters who want product that reflects where the culture came from.